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Jacques Bouchard : ウィキペディア英語版 | Jacques Bouchard
Jacques Bouchard, (August 29, 1930 – May 29, 2006) was a Canadian advertising executive. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising. He is mostly known for having written ''Les 36 cordes sensibles des Québécois'', a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency (BCP ) in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux. In 1999, he was made a Member of the Order of Canada. In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.〔(【引用サイトリンク】title=Citation )〕 ==References==
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